Here he quotes E.H. Gombrich
"The greater the probability of a symbol's occurrence in any given situation the smaller will be its information content. Where we can anticipate we need not listen."
Alter himself concludes
"For much of art lies in the shifting aperture between shadowy foreimage in the anticipating mind of the observer and the realized revelatory image in the work itself, and that is what we must learn to perceive more finely in the bible." (pg. 62)
Alter argues that we must understand the genre and nature of Scripture and yet approach the text as if a blank state that reshapes and rebuilds everything we know about it every single time.